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we hate to be the ones to tell you this...

Those who attend or watch your games, wear your gear and follow your social media feeds already have "self-identified" themselves as "clients." That is your base. You have built-in brand loyalty.

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However, our research indicates the majority of Athletic Departments in America only engage with 

15-20% of their total potential audience. Growing that base is the ONLY way to generate increased revenue, fan engagement, and awareness.

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Remember, only 2% of followers see organic social media posts! "Surround Sound" marketing and digital advertising are the ONLY way to grow!

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How and where you engage people to grow your audience are critical, which is why we've developed...

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"Surround Sound" Marketing To Grow Your Base  

Likely Only Reaching 15-20% Of Your Potential Audience

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A Modernized Marketing Approach Is Critical

Proper planning and utilization of the modern marketing mix can effectively reach targeted audiences. We have developed a strategic process where we review, evaluate and develop a customized program that enables athletic departments to break through the fractured media landscape.

 

We create meaningful engagement, relationships and business opportunities with existing and potential students, alumni, the school and business community.

College Athletics Marketing Flow

â–º Traditional advertising

â–º Digital advertising

â–º Public relations

â–º Social media

â–º Blogs

â–º Video

â–º Promotions

â–º Cause Marketing

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These channels drive traffic into the marketing funnel:

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To take action that includes:​

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â–º Purchasing merchandise

â–º Buying tickets

â–º Donating

â–º Becoming a corporate partner

â–º NIL opportunities

â–º Applying to the school

â–º Enhancing engagement

Front Porch Athletics Delivers

Front Porch Athletics was created by college athletics veterans who have had successful marketing careers in the "outside" world, ranging from Fortune 500 companies to leading non-profits and consultants. 

 

As a result of our unique perspective, we are able to identify immediate, low-cost, and high-impact opportunities to enhance the effectiveness of your marketing program. We focus on digital advertising, storytelling and content development to reach revenue objectives.  

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But enough about us...find out what will we do for you!

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